More Than Milk: Celebrating Moms During Breastfeeding Awareness Month
August is Breastfeeding Awareness Month, and we’re taking a moment to pause, reflect, and celebrate the incredible dedication of breastfeeding moms everywhere.
Breastfeeding is beautiful—it’s nourishing, bonding, and instinctive. But it’s also work. Quiet, relentless, often unseen work.
Let’s put it into perspective:
A breastfeeding mom spends 35 hours per week nursing her baby. That’s nearly the same as the average American workweek: 34.4 hours.
Over the course of a year, that adds up to about 1,800 hours spent breastfeeding. A full-time job (with three weeks of vacation) totals 1,960 hours a year.
And that’s not even counting the time spent:
Pumping
Labeling and storing milk
Cleaning and sterilizing bottles and pump parts
Managing feeding schedules
and MORE!
Moms are working a full-time job (and then some) just to feed their babies. And that effort is often invisible, and rarely praised the way it deserves to be.
So to every mom currently breastfeeding—whether it’s been a day, a month, or a year:
You are seen, and you are doing something incredible.
You Deserve Support That’s Accessible and Affordable
At Choose Joy Nursing, we’re passionate about making breastfeeding support something all moms can access—no matter where they live or what their budget looks like. Here’s what we offer to help you along your journey:
Lactation Consultations (Pre- and Postnatal)
– In-person (Nashville only)
– Virtual (available anywhere!)
Get personalized, one-on-one support from our very own IBCLC (International Board Certified Lactation Consultant) who understands your goals and your baby’s needs.
Lactation Quick Guide – a freebie just for you!
A simple, easy-to-follow download filled with bite-sized tips from our full Lactation Guide to boost your confidence and answer your most common questions. Sign up for our emails and receive instant access!
Full Lactation Guide
This 16-page guide is packed with education, graphics, milk storage guidelines, positioning/latching tips, and gentle encouragement—perfect for new moms or those needing a refresher. Grab it for only $4.99!
Whether you're nursing for the first time, exclusively pumping, combo feeding, or figuring it out day by day—we’re here to meet you with grace, knowledge, and lots of loving support!
Celebrating every feed, every ounce, and every mama!
